Manish Dwivedi — the full story

The thesis

Full-stack operator. I build and orchestrate AI systems that move the P&L.

Ecommerce hustle to sales, Sales to building categories. Category to building & Marketing Products. 9+ years of shipping 0→1 systems with unit economics rigor.

Manish Dwivedi

9+

Years in 0→1 environments

₹50Cr+

ARR built across two unicorns

138%

EBITDA swing

23→67

NPS lift

50+

Automations shipped

3

AI agents shipped

2

Products shipped

The builds

AI Agents & Products I've Shipped

After nearly a decade of leading teams and directing P&L, I went back to the workshop — building with my own two hands. Same operator instincts and judgement with a new tool kit. Most people want to manage and not build themselves. I wanted to do both.

Building, breaking, learning, unlearning. Navigating the chaos with spec-driven methodology.

Every system ships with humans in the loop where judgment matters — AI you can put into production, not just demo.

Plate 01 · Mojo — system walkthrough● rec

Live — running real client work

Mojo — Multi-Agent Openclaw System

I built Mojo — a multi-agent Openclaw system for konvert.Media that handles operations across Research → Strategy → Writing → Production → Delivery, plus the cron jobs in between. Compresses a 5-day production cycle to under 45 minutes at under $1 per sprint, lets a team of two run weekly multi-production sprints, and runs the whole stack on a single VPS for under $40/month.

OpenClawGPT-5.4ApifyMulti-agentHITL gates

45 min

Per sprint (was 5 days)

<$1

Cost per sprint

175+

Languages

View the build

Plates 02–05 · pulled from the press

Plate 02

Promere.app — Prompt Intelligence Platform

Built this for my own frustration. Semantic Search, reverse-engineer, and translate AI image prompts across 10 leading models. 6,800+ classified images, technical tags, an 8-element recipe across 8 visual categories, and sub-second semantic search. Discover, save, organise — your prompts in one place.

Next.jsSupabasepgvectorClaudeSolo-built

Shipped — Live in beta

View the build

Plate 03

MarketMinute.ai — GTM intelligence platform

Walkthrough · coming soon

Research-backed GTM strategies in 2 minutes, not hours. Scrapers plus a multi-level LLM framework pull real user insights from the depths of Reddit, Twitter, and YouTube — the kind frontier LLMs can't reach. Every claim cited.

Next.jsPerplexityClaudeApifySolo-built

Shipped · V1 — Reddit MVP

View the build

Plate 04

Konvert.Media — Outreach Agent System

Walkthrough · coming soon

A B2B automation system that cuts outreach time from 20 minutes per prospect to 30 seconds of review — without giving up the personalisation that makes cold messages worth sending. Research, drafting, and pacing run on autopilot; taste stays with the human.

~96%

Time saved

Outreach scaled

₹55K/mo

Money saved

n8nApifyPerplexityClaudePhantomBuster

Plate 05

YuaLabs — AI-Augmented Operation Workflow

Walkthrough · coming soon

Built an AI-augmented operation workflow that cut lead-gen and outreach turnaround by 80% per role and saved the firm ~₹60K/month in human-capital cost. Two systems, one pipeline: a lead-gen engine that turns Sales Navigator searches into ranked, enriched candidate sheets in under 3 minutes, and a recency-targeted outreach engine that finds recruiters who posted SDR roles in the past 24 hours and queues personalised InMail. AI handles 60-70% of the workflow; humans stay in the loop for judgment.

80%

Faster turnaround

₹60K/mo

Money saved

60–70%

Workflow automated

n8nPhantombusterApifyMulti-systemHITL

Live — running real client work

Operator record

0→1 Chapters

9+ years running 0→1 — two unicorns, and a bootstrapped startup before them. The same operator instincts and judgment now go into the agentic AI systems I build.

2023–2025 · DGM Business Ops

PhysicsWallah logo

PhysicsWallah

₹30 Cr ARR portfolio + NPS 23 → 67

Built a ₹30 Cr ARR portfolio from zero. 96-member team. 90K+ paid users across 7 online categories and 3 offline centers. Turned 4 of 7 categories profitable. 138% blended EBITDA lift across the portfolio. NPS from 23 to 67.

$3.7B valuation

2019–2023 · Category Manager

Unacademy logo

Unacademy

Govt Exams scale (₹1.2 Cr → ₹20 Cr ARR)

Scaled Govt Exams portfolio 17x. 1.5M+ learners, 65K+ paid. Led 5 direct reports, 70 creators, 15 partners. Launched the first offline center in Pune. Took cash flow from -33% to 42%.

$3.5B valuation

2016–2017 · Co-founder

Bestofsuperheroes.com logo

Bestofsuperheroes.com

E-commerce from zero

Bootstrapped an e-commerce venture with 3 friends out of college. Two years of hands-on 0→1 execution across product, marketing, ops. My first operator role — before I knew it was a career.

Bootstrapped

The journey

Four eras, one operator

From bootstrapping e-commerce businesses out of college, to scaling unicorn P&Ls, to building the AI systems myself. Same operator. Different arenas.

Era 1 — Finding the ground

2016–2019

Bestofsuperheroes.com Co-founder

2016–2017 · Gorakhpur

Bootstrapped an e-commerce venture with 3 friends out of college. Learned the unit economics of running a business before I learned anything else.

Silicon Media Technologies B2B Sales Lead, US market

2018–2019 · Bangalore

Owned a $16Mn ARR B2B portfolio across 32+ magazines. Launched 3 new tech editions (Drone, Agri, AI) that added $3Mn ARR. Doubled cold email conversion through journey redesign.

Era 2 — Becoming an operator

2019–2023

Unacademy Category Manager

2019–2023 · Bangalore · $3.5B valuation

The chapter that made me. Scaled Govt. Exams portfolio from ₹1.2 Cr to ₹20 Cr ARR. 1.5M+ learners, 65K+ paid. Led 5 direct reports, 70 creators, 15 partners. Launched the first offline center in Pune. Took cash flow from -33% to 42%.

Era 3 — Running the portfolio

2023–2025

PhysicsWallah DGM, Business Operations

2023–2025 · Noida · $3.7B valuation

Built a ₹30 Cr ARR portfolio from zero. 96-member team. 90K+ paid users across 7 online categories and 3 offline centers. Turned 4 of 7 categories profitable. 138% blended EBITDA lift across the portfolio. NPS from 23 to 67.

Era 4 — Independent, AI-native

2026–Present

Independent Consultant / Agency / Builder

2026–Present · Noida

Left PhysicsWallah to build on my own. Now I build and orchestrate agentic AI systems — Mojo (7-agent production system), Promere.app, MarketMinute.ai, plus 50+ n8n and Make automations — solo with my agents, curiosity and unlimited supply of diet coke. Same operator instincts and judgment, a new stack, humans in the loop where it counts.

Operating principles

How I operate

Four principles I've carried across every chapter. The environments changed. These didn't.

Principle 01

First principles, always.

Solutions live upstream of symptoms. When I break a problem down to its first principles, I'm confident I'll find my way to the answer — regardless of the industry, the team, or the tooling.

Principle 02

Data is everything.

If you can track it, you can build it.

Every system worth building is readable before it's buildable. I spend disproportionate time on the inputs: what signals exist, what's missing, what's worth ignoring — and what's actually worth automating. Not everything that can be automated should be; the unit economics decide.

Principle 03

Ship, then refine.

Speed beats perfection most of the time — and the two aren't actually opposed. Iterate fast, fail fast, learn fast, build fast, repeat.

Principle 04

Obsess over the user.

The fastest way to fail is to stop listening. User signal is the highest-value data on any dashboard. Know who your users are. Hear what they say. The P&L takes care of itself.

Underneath all four: unlearn, learn, adapt. My beliefs are working hypotheses. When new information shows up, I update them.

The stack

Operator × Builder

Operator foundation, builder layer. The old toolkit didn't go away. It got new tools on top.

Layer 01

Operator foundation

Built across 9+ years in EdTech, Media, E-commerce, Consulting

Business & Leadership

Category ManagementProgram ManagementOperationsMarketing & GTMP&L & Unit EconomicsNPS & Customer Experience

Growth & Execution

0→1 Product LaunchLeadership & Cross-functional TeamsStrategy & Problem Solving

Data & Tools

Data Analytics & VisualisationSQLSheetsExcelNotionSix Sigma (Yellow Belt)

Layer 02

Builder layer

Added in the last year+. Shipping with them daily.

AI & Models

ClaudeChatGPTPerplexityMidjourneyHiggsfieldRunwayElevenLabsAnythingLLMOllamaQwenPhiAI AgentsPrompt Engineering

Development & Infrastructure

CursorClaude CodeTempo LabsVercelFirebaseSupabasepgvector / Vector SearchEmbeddingsRAG & Semantic SearchMCP (Model Context Protocol)API IntegrationsSpec-driven DevelopmentSystem Thinking & Architecture

Automation & Data

Make.comn8nApifySerperMulti-agent Orchestration (OpenClaw)Web Scraping
Receipts

Awards & recognition

Eight awards across three companies and seven years. Different employers. Different roles. Same operator.

2025

Business Growth Leader

PhysicsWallah

2024

Growth Champion

PhysicsWallah

2022

Game Changer (1)

Unacademy

2022

Game Changer (2)

Unacademy

2021

Innovation & Leadership

Unacademy

2021

A+ Performer

Unacademy

2018

Sales Excellence (1)

Silicon Media

2018

Sales Excellence (2)

Silicon Media

Off the clock

The operator, off-duty.

Stages and awards, teams and offsites, summits and the odd sunset — the life that runs alongside the work.

Notes

Writing

Thinking in public — on operating systems, AI builds, and the intersection.

What people say

Proofs, signed by the people I worked with

What colleagues, leaders, and collaborators said — across different chapters.

I've worked with Manish for over 3 years across multiple 0→1 and scale-stage projects, and his relentless drive for execution and impact truly stands out. He takes full ownership, digs deep into user needs and competition, and builds with empathy — especially visible in how he led the growth of one of Unacademy's largest regional categories, taking it to #1 in both revenue and user base. Manish brings a rare blend of commercial sharpness and operational discipline, backed by structure, rigour, and high standards.

Punith Reddy

Head of New Initiatives · CRED

I've worked with Manish across multiple projects, and he consistently brings sharp execution, adaptability, and strong ownership to the table. He was instrumental in building our State PSC category from the ground up — combining deep sales and marketing acumen with sustainable business thinking. He's a reliable operator, a strong team player, and someone I'd gladly work with again.

Akshay Palande

Associate Director · Unacademy

Manish brought an amazing energy with him every day to work. His positivity, enthusiasm, and eagerness to keep learning made him a great individual performer. He also passed those traits on to his associates, which is what made him a strong leader.

Rohan Mukherjee

Building Aspora · Ex-Unacademy

It's been fantastic working with Manish, who is an exceptional team player, super organised, and highly skilled at problem solving. He has been instrumental in growing categories from scratch and consistently showed strong leadership. I'm sure he's going to make a mark in his professional career.

Jenish Kamdar

AD, Blinkit · Ex-Unacademy | IIM B

Sign-off

Let's build something.

If the blueprint made sense to you, the fastest next step is a conversation. manishdwivedi9639@gmail.com